Responsibilities

• Directly build, launch, and optimize campaigns in Google Ads, LinkedIn Ads, and Meta Ads.
• Manage budgets, bidding strategies, audiences, and experimentation.
• Monitor and optimize CPL, pipeline contribution, and cost per opportunity.
• Develop campaign strategies and briefs that align cross-functional teams around target audiences, messaging, channel mix, deliverables, and KPIs needed to drive growth for priority products.
• Own the execution of multi-channel demand generation campaigns to drive qualified pipeline.
• Manage and optimize performance across existing channels while identifying and expanding into new channels.
• Lead campaign performance analysis, consistently uncovering insights from MQL to closed-won to optimize for sales cycle velocity, win rate, and CAC.
• Establish campaign measurement cadences and share performance updates with stakeholders, recommending pivots when needed.
• Monitor data to ensure high-quality lead flow and smooth handoff to the sales team.
• Establish a strong alignment with Sales through regular feedback loops to sync on lead quality and refine campaign strategies.
• Collaborate with Product Marketing and Brand teams to ensure messaging and creative are aligned with the buyer journey.