Responsibilities

• Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives — owning demand strategy for assigned regions, industries, or market segments and building quarterly and annual pipeline generation plans that proactively identify risks and opportunities.
• Design and execute integrated demand programs utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions — leveraging AI-enabled tools and automation to improve efficiency, scale, and performance across the buyer journey.
• Monitor pipeline health and recommend actions to improve performance and conversion rates — operating with full accountability for measurable pipeline contribution, forecasting, optimization, and business outcomes.
• Partner directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities — participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
• Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance — establishing KPIs and reporting frameworks to measure demand generation effectiveness and drive optimization through testing, experimentation, and data-driven decision-making.
• Operate as a trusted advisor and innovative thought leader — mentoring, coaching, and training team members, providing feedback to leadership on team capabilities, and contributing significantly to the overall growth and quality of the marketing organization.

Requirements

• Bachelor's degree or equivalent experience, with 5+ years of B2B marketing experience and 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM.
• Proven success partnering with Sales to achieve pipeline and revenue goals — with the ability to align marketing investments to business priorities across assigned regions, industries, or market segments.
• Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize demand generation program performance.
• Strong communication, project management, analytical, and stakeholder management skills — with the ability to present performance insights and recommendations clearly to sales and marketing leadership.
• Demonstrated ability to operate as a strategic advisor — with accountability for measurable pipeline contribution, end-to-end demand generation planning, and continuous improvement through data-driven decision-making.

Preferred

• Experience leveraging AI and automation tools to improve marketing effectiveness, scale targeting, and enhance personalization across the buyer journey.
• Experience deploying and optimizing campaign playbooks in partnership with global campaigns teams — tailoring execution for specific audiences, regions, or market needs.
• Proven ability to mentor, coach, and train marketing team members — contributing to knowledge sharing, capability building, and the evolution of demand generation best practices.
• Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews — bringing actionable demand insights and recommendations to revenue leadership.
• Demonstrated ability to activate marketing tactics across the full buyer journey — from awareness and engagement through opportunity creation and pipeline acceleration.