Senior Demand Generation Manager, Core HR Cross-Sell

New York City, NY (Hybrid)

$168K/yr – $210K/yrSenior Level6+ years expFull time

Posted 14 hrs ago

Job Summary

Own and run demand generation campaigns across channels, from concept to analysis, while collaborating with sales, product, and marketing to move customers through the lifecycle with data-driven optimization.

Own campaign end to end and measure impact
Coordinate cross-functional teams for messaging and timing
Leverage automation, testing, and analytics to scale proven ideas

Job Description

Responsibilities

Own & execute demand generation campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
Write email nurture drips, run in-app and paid advertising to educate customers around webinars, gated content, products and thematic topics.
Work with your demand gen counterpart for in-app targeting and email nurture to convert leads into pipeline.
Collaborate cross-functionally with other teams, including sales, growth, marketing operations, analytics, product marketing, content marketing and brand marketing to execute your campaigns.
Analyze performance across touchpoints and identify areas to optimize. Shift resources to what’s working, test new ideas quickly, and scale what moves the needle.
Serve as the connective tissue across marketing, product-led growth, and sales—ensuring messaging, timing, and experience are aligned across the customer lifecycle.

Requirements

6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
Comfort using: Iterable, SFDC, Snowflake, Outreach or similar tooling
Proven track record of using demand generation marketing to improve activation, retention, and customer LTV.
Customer obsession that you translate into punchy, specific copy.
Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
Knowledge of when to use AI vs what needs a human touch
Clear, concise communicator with the ability to work across teams and influence stakeholders at all levels. Bonus points for previous close collaboration with sales teams.
Analytical mindset—you can parse complex data, spot opportunities, and act on them quickly. Data-driven decision-making—experience analyzing datasets in Excel or SQL to draw insights and measure impact.
Strong project management abilities—balancing multiple initiatives while collaborating across teams like growth, sales, marketing ops, and brand.
Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.

Preferred

Bonus points for previous close collaboration with sales teams.
PLG or B2C lifecycle demand-gen/growth experience using usage signal to drive pipeline is a plus.

Rippling

4.0 Glassdoor

Rippling is a workforce management system that eliminates the friction from running a business. Today, most companies struggle with everything from routine tasks, like running payroll, to cross-functional planning, like aligning on headcount. That’s because all their data related to people, processes, and systems is scattered in a hundred places. Rippling has every application you need to run your business—from applicant tracking and payroll to IT and expenses—in one place. But unlike other systems, Rippling sits on top of a unified platform. Data flows dynamically between Rippling’s applications, giving every team a shared source of truth, the power to automate processes, and access to the insights they need. This allows your business to execute better, faster.Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock.Get help: rippling.com/contactLicensing details: https://app.rippling.com/licensing

Founded in 2016

San Francisco, California, USA

6.5K employees (237 in marketing)

www.rippling.com

77% recommend to a friend

86% CEO approval