Responsibilities

• The "Coach": Strategy & Leadership Team Leadership: Direct and mentor a team (Creative/Content & Events Support) to hit monthly lead targets. Pipeline Strategy: Own the "Top of Funnel" strategy, ensuring a steady stream of MQLs (Marketing Qualified Leads) for the sales team. Budget Management: Allocate spend effectively between paid digital channels and physical event sponsorships to maximize ROI.
• The "Player": Hands-on Execution HubSpot Mastery: You are the primary architect of our HubSpot portal. You will build automated workflows, manage lead scoring, and create dashboards that track our success.
• Event Integration: Lead the planning and execution of B2B events (tradeshows, webinars, roundtables). You ensure that every event has a pre-show "warm-up" and a rigorous post-show follow-up sequence.
• Campaign Launch: Personally execute "in-house" activities, including LinkedIn Ads, email marketing, and landing page optimization.
• Sales Alignment Lead Hand-off: Work closely with Sales to ensure lead quality is high and the "hand-off" from Marketing to Sales is frictionless.
• Reporting: Deliver weekly reports on lead volume, conversion rates, and event performance.