Senior Demand Generation Manager

New York, USA (Hybrid)

$150K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive top-of-funnel and lead lifecycle for a B2B tech business with hands-on HubSpot work, events, and tight Sales alignment.

  • Own the Top of Funnel strategy to generate steady MQLs for sales
  • Must-have: 8+ years B2B marketing with HubSpot and event experience
  • Standout: Player-coach leadership guiding a cross-functional Marketing team

Job Description

Responsibilities

  • Own the Top of Funnel strategy to generate steady MQLs for sales.
  • Direct and mentor a cross-functional team to hit monthly lead targets.
  • Allocate budget across paid channels and event sponsorships for ROI.
  • Plan and execute B2B events with pre-show warm-up and post-show follow-up.
  • Personally execute in-house campaigns (LinkedIn Ads, email, landing pages).
  • Ensure high-quality lead hand-off to Sales with strong alignment.
  • Deliver weekly reporting on lead volume, conversions, and events.
Comarch logo

Comarch

Comarch is a global IT business solution provider that optimizes operational and business processes. Since its inception in 1993, we have developed at a rapid pace. Comarch is the leading global IT company and employs 6400 experienced IT engineers, business consultants, marketing specialists, and more. Thousands of complex and successful IT projects and implementation of our software in more than 40,000 companies worldwide are a source of great pride. Information on the processing of your personal data and your rights in this connection is available at https://www.comarch.com/information-on-the-processing-of-personal-data-social-networking-sites/

Founded in 1993
Cracow, Małopolskie, POL
5.2K employees (234 in marketing)

Traffic Signals

Monthly Visitors
292.4K
Monthly Google Ads Budget
$8.6K
Traffic Source Mix
Search
53.6%
Direct
40.7%
Referral
4.3%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~5.2K

Marketing Team

Marketing Team Size
107 (2% of company)

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