Responsibilities

• Define and execute demand generation strategies in North America aligned to revenue and pipeline goals.
• Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion.
• Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design.
• Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs.
• Contribute to the evolution of Adyen’s account-based marketing approach across 1:many, 1:few, and 1:1 motions.
• Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution.
• Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
• Share learnings and best practices to raise the bar for demand generation across the team and region.

Requirements

• 10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
• Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
• Track record of launching campaign on time, and delivering on pipeline goals
• Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
• Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
• Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
• Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process