ActiveProspect, Inc.

Senior Demand Generation Manager

Austin, TX (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand generation across paid, SEO, and website channels to build pipeline and revenue.

  • Must-have: 8+ years in SaaS growth or performance marketing with proven ROI in paid media.
  • Standout: Cross-functional alignment with Product, Sales, RevOps, and marketing to hit pipeline goals.

Job Description

Responsibilities

  • Lead the execution of demand generation programs across paid media, SEO, website acquisition, retargeting, and emerging channels
  • Drive qualified pipeline growth, balancing volume, quality, and efficiency
  • Align demand execution with ICP, product positioning, and revenue goals
  • Build and operate a structured experimentation framework across channels, audiences, creative, and funnel experiences
  • Define hypotheses, success metrics, and clear scale/stop decision criteria
  • Continuously test and evaluate new acquisition opportunities including CTV, Reddit, programmatic, and other emerging platforms
  • Own day-to-day paid acquisition across platforms such as Meta, LinkedIn, and other performance channels
  • Optimize targeting, creative, and spend to drive pipeline and revenue—not just leads
  • Continuously improve cost efficiency, conversion rates, and return on ad spend
  • Partner with content and web teams to grow high-intent organic traffic through SEO

Requirements

  • 8+ years of experience in demand generation, growth marketing, or performance marketing in SaaS, martech, adtech, or lead-generation environments
  • Proven success scaling paid media programs (especially paid social) with strong ROI discipline
  • Strong experience with SEO, web traffic strategy, and conversion rate optimization
  • Demonstrated ability to build and execute experimentation frameworks that drive measurable growth
  • Experience testing and scaling new channels (CTV, Reddit, programmatic, etc.)
  • Strong analytical mindset with fluency in pipeline metrics, CAC, conversion rates, and ROI
  • Experience with tools such as Google Analytics, GTM, HubSpot/Salesforce, paid media platforms, and BI tools
  • Ability to operate at both strategic and hands-on levels

Preferred

  • Experience in regulated or compliance-driven acquisition environments
  • Familiarity with incrementality testing, attribution models, or media mix optimization
  • Experience managing agencies or cross-channel programs

Benefits

  • A collaborative work environment with the freedom and opportunities of a startup culture
  • A global, remote-first company that encourages occasional team get-togethers
  • Life and work balance
  • Flexible vacation time
  • Retirement plan matching up to 3.5% of your salary
  • Varied options for health, dental, vision, disability and life insurance