Responsibilities

• Own the strategy and execution of ABM programs for a focused list of strategic accounts.
• Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
• Partner with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
• Continuously optimize funnel performance, audience targeting, and conversion rates.
• Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
• Improve website conversion paths, landing pages, and personalized account experiences.
• Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
• Build dashboards that track funnel health, ABM engagement, and revenue contribution.
• Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.