Responsibilities

• ABM & Full-Funnel Demand Generation
• Own the strategy and execution of ABM programs for a focused list of strategic accounts.
• Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
• Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
• Continuously optimize funnel performance, audience targeting, and conversion rates.
• Digital Marketing and Reporting
• Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
• Improve website conversion paths, landing pages, and personalized account experiences.
• Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
• Build dashboards that track funnel health, ABM engagement, and revenue contribution.
• Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

Requirements

• 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions.
• Located within two hours of the US eastern time zone.
• Strong command of digital advertising platforms and website experimentation tools.
• Proven ability to build, execute and measure full-funnel account-based programs.
• Excellent communication, project-management, and stakeholder-alignment skills.
• Deep expertise in HubSpot.
• Data-driven and curious; constantly experimenting with the latest tools.

Preferred

• Experience in complex or regulated B2B markets.
• Experience working in a growth-stage company with account-based motions.
• Experience leading a business development function.