Senior Data Scientist, Marketing Analytics

Cupertino, CA (Unknown)

$172K/yr – $259K/yrSenior Level6+ years exp

Posted 2 months ago

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Job Summary

Drive analytics-led marketing optimization and product strategy for enterprise-scale initiatives.

  • Proactively identify business problems and analyze customer behavior to drive product upgrades and cross-sell.
  • Must-have: Strong foundation in machine learning methods and production-ready modeling with Python or Spark.
  • Standout: Experience building Tableau dashboards and scalable data pipelines for end-to-end analytics.

Job Description

Responsibilities

  • Proactively identify business problems and analyze customer behavior to inform strategies for product purchase, upgrades, and cross-product expansion
  • Translate analytical findings into clear visualizations and actionable recommendations for Marketing Communications and cross-functional partners
  • Design, build, and maintain Tableau dashboards to track the impact of product launches and marketing activities on a regular cadence
  • Develop and apply machine learning models (e.g., classification, regression, ensemble methods) to optimize marketing strategies and personalization efforts
  • Partner with Engineering and Machine Learning teams to develop scalable data pipelines and production-ready modeling solutions
  • Leverage LLMs and agentic AI workflows to streamline analysis, automate repetitive tasks, and accelerate insight generation, visualization, and modeling
  • Analyze market investments, including pricing, marketing mix, attribution, channel performance, and partner program effectiveness
  • Lead data preparation, integration, and quality assurance to ensure robust and reliable modeling outputs across the project lifecycle

Requirements

  • Graduate degree in Business (quantitative focus), Statistics, Data Mining, Machine Learning, Analytics, Econometrics, Mathematics, Operations Research, Industrial Engineering, or a related field with 4+ years of experience OR Bachelor's with 6 years of relevant experience.
  • Strong foundation in machine learning methods, including classification, regression, clustering, and ensemble techniques
  • Proficiency in Python or Spark, with experience developing production-level analytical solutions
  • Advanced SQL skills, including query optimization and data modeling in Snowflake
  • Experience building and maintaining data visualization dashboards using Tableau or other visualization tools

Preferred

  • Strong business acumen with the ability to connect analytical insights to strategic decision-making
  • Experience with advanced marketing analytics techniques (e.g., time-series regression, marketing mix modeling, multi-touch attribution)
  • Experience using LLMs and AI-assisted tooling to improve analytical productivity
  • Experience presenting analytical findings and recommendations to senior leadership
  • Experience managing end-to-end analytics projects with multiple competing priorities
  • Experience partnering with technical and non-technical teams to translate business questions into analytical frameworks
  • Experience working with incomplete or ambiguous data to deliver results in a dynamic environment

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • a range of discounted products and free services
  • reimbursement for certain educational expenses - including tuition
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Cupertino, California, US
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  • Jan 2025
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  • Apr 2021
    Post IPO Equity

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