Responsibilities

• As a Marketing Scientist on our Data Science team, you'll own the models and frameworks that sit at the intersection of customer behavior, marketing and business strategy, and AI.
• Your work will directly shape how Zip acquires and retains customers, allocates budget, and deploys intelligent agents.
• The marketing science function at Zip is being built to be genuinely strategic, not a reporting layer.
• You'll have a direct line to how the business makes decisions about customers and investment, and real ownership over the models and frameworks that inform both.
• You’ll be the primary owner and driver of Zip’s foundational marketing ML models, including:
• Customer Intent Modeling
• Next Best Action Framework
• Marketing Mix Modeling and Attribution
• Technical Leadership and Business Partnership
• - You’ll provide technical guidance and peer review to other data scientists and analysts, share reusable methods, and help raise the quality of marketing science practices across the team.

Requirements

• Advanced degree in a quantitative field (e.g., Mathematics, Physics, Social Science)
• 5+ years of experience in Data Science
• 3+ years of experience applying Data Science to marketing
• Hands-on experience with Marketing Mix Modeling and/or multi-touch attribution in a commercial setting
• Ability to bridge technical depth and business communication, your stakeholders include both engineers and marketing leaders, and you write and speak to both
• Self-starter mentality with strong problem-solving and research skills; able to work independently to drive solutions
• High proficiency in Python and SQL
• Experience with ML/AI frameworks (e.g., XGBoost, LightGBM, Scikit-Learn, Pytorch) and proven track record of leveraging them for business impact
• Hands-on experience with Spark/PySpark a plus
• Proficiency with modern data stacks (e.g., Snowflake, Databricks, dbt)

Preferred

• Experience designing or contributing to next-best-action or decisioning systems
• Background in consumer fintech or BNPL
• Experience with LLMs and agentic workflows

Benefits

• Flexible working culture
• Incentive programs
• Unlimited PTO
• Generous paid parental leave
• Leading family support policies
• Company-sponsored 401k match
• Learning and wellness subscription stipend
• Beautiful Union Square office with a casual dress code
• Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available