Responsibilities

• Omnichannel Analytics & Insights
• Conduct advanced analyses across digital, CRM, media, and customer/HCP data to identify behavioral patterns, audience opportunities, journey insights, and optimization opportunities.
• Move beyond reporting to identify why performance is changing, what opportunities exist, and what actions should be taken next.
• CDP, Data & Audience Science
• Work hands-on with Salesforce Data Cloud and Marketing Cloud Personalization to explore customer/HCP profiles, attributes, behaviors, segments, and audiences.
• Prepare and transform data from CDP to analytics and AI-enabled platforms including Databricks
• Support the identification, definition, sizing, and validation of audiences for activation across CRM, marketing automation, and paid media.
• Media & Activation Analytics
• Support CDP-to-media use cases, including audience activation with DSPs and media partners such as The Trade Desk, Meta or Google.
• Analyze audience activation performance, match rates, reach, engagement, conversion, and other relevant media outcomes and evaluate opportunities to use first-party data and CDP audiences to improve targeting, suppression, personalization, and media efficiency.

Requirements

• 4+ years of experience in marketing analytics, customer analytics, digital analytics, BI, marketing technology, or related fields.
• Strong SQL skills and experience working with large and complex datasets
• Experience with CDPs, customer data platforms, or audience management environments
• Strong understanding of data ingestion, data models, identity resolution, segmentation, and audience activation concepts
• Experience in building ETL (Extract, Transform, Load) processes
• Experience analyzing digital marketing, CRM, customer, or media data
• Experience with BI and data visualization tools
• Familiarity with digital analytics platforms such as Google Analytics
• Exposure to predictive analytics, machine learning, or AI-driven marketing analytics
• Ability to understand technical data flows and communicate effectively with fellow data practitioners and technology teams

Preferred

• Experience with Salesforce Data Cloud, and/or Salesforce Marketing Cloud, Marketing Cloud Personalization
• Experience with Databricks or comparable cloud data and analytics platforms
• Experience with media activation platforms
• Experience in pharmaceutical, healthcare, or life sciences marketing and platforms like IQVIA
• Understanding of HCP and patient/consumer data ecosystems
• Experience with audience analytics, customer segmentation, identity resolution, and omnichannel measurement
• Experience translating marketing use cases into data, technology, and measurement requirements.