Senior Data Analyst, Growth Marketing at Rocket Money | Phoenix, AZ | $140K/yr – $180K/yr

Senior Data Analyst, Growth Marketing

Phoenix, AZ (On-site)

$140K/yr – $180K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own data analytics for marketing by turning ad platform, MMP, and CRM signals into actionable insights, while building scalable reporting, KPI definitions, and visualizations that guide growth experiments.

Own the data view and partner with Growth to turn business questions into data problems.
Build and maintain Looker dashboards, data models, and decision-focused visuals.
Identify automation opportunities, reduce BI debt, and analyze campaigns and experiments across channels.

Job Description

Responsibilities

Be a trusted advisor on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and various third parties to produce a cohesive and actionable view.
Build and improve analytics reporting and processes (we use Looker)
Work with stakeholders to scope analytical questions and determine appropriate KPIs/metrics
Determine optimal data visualization methods for decision making
Reduce technical debt, implement new parameters, and update LookML to align with best practices
Collaborate with Data Engineering/Analytics Engineering on data mart and model requirements
Identify automation and process improvement opportunities in BI
Analyze marketing experiments
Includes ad hoc analysis of ad platform testing
Work with our CRM team to analyze campaigns and global program holdouts

Requirements

5+ years of experience in data analytics or related roles.
2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization.
2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks)
You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model.
You have experience with product, CRM, or marketing experimentation design and measurement.
You understand what is possible, and what the limitations are, of marketing measurement and attribution. You enjoy the challenge of balancing rigor with the realities of the business.
You’re comfortable with applying standard marketing measures such as: LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc.
Strong cross-functional communication skills and ability to influence stakeholders and business decisions

Preferred

experience with our stack (BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git)
familiar with Agile process/Sprint cycles
experience in mobile app analytics
genuine interest marketing attribution and technology including keeping up-to-date with emerging trends in the marketplace

Rocket Money

Rocket Money is a leading personal finance app with a mission to improve the financial prosperity of millions of people. We offer over 5 million members a centralized destination to manage their finances, with valuable services that save both time and money — ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals.At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth. If you are someone who enjoys solving hard problems, thrives on collaboration and is passionate about our mission, let's talk. We hire from all industries and look for a diverse set of experiences in our talent. To see our open roles go to www.rocketmoney.com/careers.

Founded in 2015

Silver Spring, Maryland, USA

295 employees (55 in marketing)

www.rocketmoney.com