Responsibilities

- Designing and conducting experiments to test hypotheses related to core product features and marketing strategies - Digging deep into data sets to find insights critical to our future success - Bridging the gap between how upstream strategies impact lower funnel results - Overseeing go to market launches from a data pipeline and results perspective - Collaborating with cross-functional teams, including CX, Product, Marketing, and Banking Operations, to implement and evaluate data-driven initiatives - Identifying new opportunities for growth and efficiency improvements through rigorous data analysis and strategic thinking - Mapping end-to-end customer journeys using behavioral, transactional and feedback data - Analyzing and creating CX metrics to surface patterns and tie CX to business outcomes - Translating qualitative customer feedback into structured, actionable insights

Requirements

- Bachelor’s degree in a quantitative field such as Economics, Engineering, Statistics, Mathematics, Computer Science, or related discipline - 5-7 years of experience in data analysis, business intelligence, or analytical marketing role - Proficiency in SQL - Strong familiarity with Marketing and CX principles, data, trends, and innovation. Including brand, affiliate marketing, SEM, SEO, and CRO - Strong analytical skills with the ability to interpret complex data sets and provide actionable recommendations - Experience with A/B testing and experimental design - Experience building forecast models or response curves - Excellent communication and presentation skills, with the ability to convey complex findings to non-technical stakeholders - Highly motivated and comfortable working in a fast-paced, dynamic environment with a high degree of ambiguity

Preferred

- Experience in the fintech or banking industry - Proficiency in Python - Familiarity with machine learning techniques and their application in business contexts - Experience with customer segmentation and lifecycle analysis - Exposure to VoC (Voice of Customer) tools