Lytx, Inc.

Senior Customer Marketing Specialist

San Diego, CA (On-site)

$92K/yr – $116K/yrSenior Level5+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize end-to-end customer marketing programs aligned to sales and revenue goals, spanning lifecycle campaigns, events, and advocacy.

  • Lead strategy and execution across adoption, advocacy, retention, and deal acceleration.
  • Collaborate with Sales, Customer Success, RevOps, events, and other marketing teams.
  • Build and optimize an executive-level advocacy program with measurable ROI.

Job Description

Responsibilities

  • Develop a deep understanding of client goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx's strategy.
  • Design and execute customer marketing campaigns and programs that support the full customer lifecycle, including product adoption, advocacy, and retention as well as deal acceleration.
  • Partner closely with internal teams (i.e. Sales, Customer Success, Strategic Accounts, Training, RevOps, other marketing teams, etc) to ensure marketing efforts directly support organizational priorities and revenue goals.
  • Partner with the events team to plan and execute customer-facing events as a key channel, including client conferences, Customer Advisory Boards, and customer roundtables, and more.
  • Planning and execution support for Lytx's annual conference, including venue agenda and speaker management, budget, registration, sponsorships, and on-site production.
  • Own and optimize an advocacy program to support customer retention, new growth, and Lytx’s pulse on the market through various program elements, including an executive-level advisory board, advocate engagement, and acts of advocacy.
  • Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet pipeline and retention goals.
  • Contribute to a culture of continuous improvement and accountability through experimentation, feedback, and iteration.

Requirements

  • 5+ years of B2B marketing experience; SaaS experience strongly preferred
  • Minimum of 2 years in customer marketing, lifecycle marketing, or advocacy roles
  • Experience partnering directly with sales and customer teams, with a strong understanding of how marketing supports sales priorities at each segment
  • Proven track record building and executing customer advocacy, reference programs, or growth campaigns
  • Hands-on experience designing programs that support customer retention, product adoption, and account expansion
  • Proficiency with marketing technologies, such as 6sense, Marketo, and Salesforce

Benefits

  • Medical, dental and vision insurance
  • Health Savings Account
  • Flexible Spending Accounts
  • Telehealth
  • 401(k) and 401(k) match
  • Life and AD&D insurance
  • Short-Term and Long-Term Disability
  • FTO or PTO
  • Employee Well-Being program
  • 11 paid holidays plus 1 inclusive holiday per year

Lytx, Inc.

Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations. For nearly three decades, Lytx® has given fleets the tools to manage and protect all the assets they have in motion – helping them stay connected with their field operations so they can focus on delivering value and growing their businesses. Using proprietary machine vision and artificial intelligence technology to power our video safety and video telematics solutions, Lytx helps protect and connect more than 5.5 million drivers and thousands of fleets, including more than half of the 10 largest carriers in North America. Lytx's powerful network of partners and resellers further extends the reach and impact of our technologies across more than 90 countries.

Founded in 1998
San Diego, California, USA
985 employees (57 in marketing)
www.lytx.com

Salaries

Posted range

$92K/yr – $116K/yr

Taken straight from the job posting.

See all Lytx, Inc. salaries

Senior Customer Marketing Specialist

Lytx, Inc. · San Diego, CA · On-site