Senior Customer Marketing and Campaigns Manager, Healthcare Solutions

Responsibilities

• Own customer-first campaign strategy and execution. Translate healthcare customer insights and business priorities into integrated campaigns at scale for Dragon Copilot and radiology solutions. Define priority audiences, objectives, and recommended investments, and identify activations to support measurable business outcomes.
• Design and optimize connected customer journeys. Address the distinct needs of healthcare decision-makers, physicians, nurses, and radiology audiences, recognizing their different roles in evaluating and choosing solutions. Connect content, channels, and experiences that move customers from awareness and preference to acquisition and sales engagement.
• Develop creative strategy and content. Translate customer insights and campaign objectives into clear creative briefs. Partner with Product Marketing, creative teams, and agencies to develop relevant content, demonstrations, and customer stories that communicate AI (Artificial Intelligence) and healthcare solution value. Develop formats and clinician influencer content appropriate for the audience and stage of the journey, grounded in credible evidence.
• Coordinate integrated campaign delivery. Align Product Marketing, healthcare narrative and platform marketing, channel teams, and agencies around shared objectives, clear ownership, and a coordinated plan. Manage distribution, timelines, budgets, and launch readiness, connecting priority launches and industry moments with ongoing customer engagement.
• Connect campaign engagement to sales action. Partner with Sales to align priority accounts, buying audiences, and follow-up approaches before campaigns launch. Provide actionable engagement signals, relevant customer context, and recommended next steps, and use seller feedback to inform demand quality and support opportunity development.
• Measure business contribution and apply effective approaches. Define success measures with Analytics and Sales partners, connecting awareness, engagement, and acquisition to sales action and pipeline contribution. Use experimentation, customer feedback, and performance insights to improve journeys, inform investment, and develop repeatable campaign approaches.
• Apply AI-enabled marketing practices. Use AI and automation for audience research, content development, campaign testing, and performance analysis. Identify and apply workflows that support quality, speed, and effectiveness while using approved tools, protecting customer information, and validating outputs with human judgment.

Requirements

• Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
• Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
• Experience marketing healthcare technology to clinical audiences, including physicians, nurses, or radiology teams, with knowledge of healthcare buying journeys.
• Experience with influencer or customer storytelling programs, including evidence-based claims, permissions, agencies, and budgets. Experience using AI (Artificial Intelligence)-enabled marketing tools or workflows with human oversight.
• Experience developing customer marketing and campaign strategy, designing connected customer journeys, translating complex solutions into customer value, and using performance data to inform outcomes.
• Experience collaborating across functions and coordinating campaign delivery with Sales and Product Marketing, including selecting activations, managing trade-offs, and evaluating results.