Responsibilities

• Own the top-level AWS portfolio marketing messaging, working with brand and product marketing teams to tell a cohesive story about why customers should choose AWS
• Partner with the Integrated Demand Center to map and optimize the customer journey across AWS’s major launch events, ensuring the experience feels intentional and connected from first touchpoint to conversion, not fragmented across channels
• Maintain the editorial calendar and prioritization mechanisms that govern AWS’s surfaces
• Own how AWS's 250+ products are organized, categorized, and presented across AWS.com — including the homepage and global navigation
• Partner with demand generation teams on how launches and portfolio priorities are reflected in scaled marketing channels
• Serve as the connective tissue across product marketing teams — ensuring the portfolio story is consistent everywhere customers encounter AWS

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience in product marketing, brand strategy, or portfolio marketing for technology companies
• Experience developing positioning and messaging for complex, multi-product portfolios
• Strong writing and editorial skills with demonstrated ability to distill complexity into clarity

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience in balancing conflicting priorities dealing with ambiguity
• Experience in B2B cloud computing or enterprise software marketing
• Experience leading marketing for major launch events or product announcements at scale
• Strong editorial judgment — ability to curate, prioritize, and make trade-off decisions across competing inputs
• Experience working with Director+ stakeholders across product, marketing, and sales organizations
• Experience using data and metrics (engagement analytics, A/B testing, customer research) to inform marketing decisions