Senior CRM Marketing Specialist

Responsibilities

• Execute CRM strategies and tactics to drive customer engagement and retention.
• Build and execute CRM campaigns, customer lifecycle journeys and identify opportunities for optimization including customer segmentation strategies.
• Execute A/B testing strategies to optimize marketing content and campaigns.
• Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys and dynamic content.
• Test and QA all CRM campaign activity.
• Monitor and manage email deliverability and SMS compliance.
• Implement and provide input on CRM account growth strategies.
• Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing.
• Manage CRM calendar and help lead cross-functional content planning and reporting meetings; Project managing CRM campaign calendar/stakeholders.
• Coordinate with creative teams to develop compelling CRM content.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 2-3+ years of experience in CRM marketing.
• Experience with Braze platform preferred.
• Advanced skills in MS Office and project management tools, Asana experience preferred.
• Understanding of marketing-related metrics and KPIs.
• Ability to apply critical thinking and problem-solving to optimize marketing programs.
• Strong technical knowledge including HTML, Webhooks and Liquid Syntax.
• Graphic design experience a plus.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Benefits

• Competitive pay
• Sick time plan that you can use to support you or your immediate families health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other family member in your household on all purchases made at Sprouts
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) Retirement savings plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year full of prizes, food and fun!