Responsibilities

• Define and own the long-term CRM marketing roadmap, ensuring alignment with organization priorities across the Federation including audience development, fan engagement, revenue and brand growth.
• Lead, establish and implement CRM marketing best practices across the organization, ensuring data-driven decision-making.
• Act as the central air traffic controller for CRM marketing efforts, balancing multiple priorities across ticketing, membership, sponsorship, and fan engagement.
• Serve as the go-to expert for marketing automation, leading internal education on CRM marketing capabilities and optimization.
• Lead, develop and refine measurement frameworks, ensuring campaigns align with key business objectives and drive revenue growth.
• Collaborate with senior leadership across marketing, sales, partnerships, and analytics to align CRM marketing efforts with organizational goals. Partner with Data, Technology and Marketing leadership to enhance data infrastructure and campaign personalization capabilities.
• Mentor and support Manager, Lifecycle Communications, fostering a data-drive culture and operational excellence.
• Own and evolve the federation’s audience segmentation strategy, ensuring personalization scales effectively across all channels.
• Build and maintain audience segments for personalized fan engagement, leveraging first-party, second-party, and third-party data.
• Lead and manage audience targeting, integrating behavioral, transactional, and engagement data to tailor outreach across CRM, CDP, and digital marketing platforms.

Requirements

• 7–10 years of progressive experience in CRM, lifecycle marketing, or marketing automation
• Proven experience leading CRM strategy and cross-functional execution across marketing, data, and technology teams
• Expertise in CRM tools (Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar)
• Strong leadership skills to influence cross-functional teams and manage competing priorities
• Strong understanding of audience segmentation, personalization, and data-driven marketing
• Experience in multi-channel marketing, including email, SMS, and push notifications
• Analytical mindset with the ability to interpret campaign performance and optimize accordingly
• Knowledge of data privacy regulations (CCPA) and compliance best practices
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• SQL proficiency for audience querying and reporting

Preferred

• Bachelor's degree
• Passion for soccer and a solid understanding of the soccer landscape in the United States

Benefits

• U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.