Responsibilities

• Serve as the primary point of contact with our Google Ads / marketing agency
• Review campaign performance, budgets, and reports
• Hold the agency accountable for:
• Cost per lead
• Cost per new patient
• Return on investment (ROI)
• Identify gaps and push for continuous improvement
• Act as the link between marketing and each office location
• Ensure proper handling of leads:
• Phone answering quality

Requirements

• 5–10 years of marketing, growth, or operations experience
• Dental marketing experience is required
• Candidates without dental experience must have proven success in high-ticket, elective services (cosmetic, aesthetics, implants, or similar cash-pay models)
• Experience working with and managing external marketing agencies
• Experience in multi-location businesses or DSOs preferred
• Strong understanding of:
• Lead generation (Google Ads, Meta Ads)
• Lead conversion systems (calls, scheduling, follow-up)
• Ability to work cross-functionally with office teams
• Strong communication and organizational skills

Benefits

• 401(k) matching
• Bonus based on performance
• Dental insurance