Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies aimed at increasing customer retention and loyalty.
• Leverage data and customer insights to segment audiences and create personalized, targeted campaigns that resonate with our customers.
• Plan and execute lifecycle marketing campaigns, including welcome series, win-back programs, and post-purchase engagement, to drive customer retention and lifetime value.
• Oversee the planning, execution, and optimization of email and SMS marketing campaigns.
• Collaborate with cross-functional teams (e.g., creative, merch, analytics) to ensure timely and accurate delivery of email and SMS communications.
• Create briefs for email campaigns, providing clear direction on content, design, and messaging to align with channel goals.
• Optimize email and SMS campaigns through testing, segmentation, and personalization to improve open rates, click-through rates, and conversion rates.
• Ensure all email and SMS campaigns are in compliance with relevant regulations (e.g., CAN-SPAM, CCPA, CASL).
• Monitor, analyze, and report on key performance metrics, providing insights and recommendations for continuous improvement.
• Utilize data-driven insights to refine and enhance lifecycle marketing strategies, ensuring alignment with overall business objectives.

Requirements

• 5 - 7 years of experience in lifecycle marketing, customer retention, or a similar role, preferably in the e-commerce or retail industry.
• Proven track record of successfully managing email and SMS marketing campaigns, including strategy development, execution, and optimization.
• Strong understanding of email & SMS marketing platforms (e.g., Klaviyo, Iterable, etc.) and customer data platforms (e.g., Segment, Amperity, etc.).
• Experience with segmentation, personalization, and A/B testing in lifecycle marketing campaigns.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders.
• Creative thinker with a passion for customer experience and a deep understanding of consumer behavior.

Preferred