Senior CRM Lifecycle Optimization Associate at BetMGM | USA | $80K/yr – $100K/yr

Senior CRM Lifecycle Optimization Associate

USA (Hybrid)

$80K/yr – $100K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own end-to-end CRM journey optimization across channels, using real-time data and AI-driven decisioning to improve revenue, engagement, and retention.

Own end-to-end journeys across email, push, onsite, and emerging channels.
Apply AI-enabled personalization and next-best-action decisioning to grow incremental revenue.
Define and monitor metrics, run experiments, and scale winning strategies to influence revenue and priorities.

Job Description

Responsibilities

Own the end-to-end optimization of customer journeys across email, push, onsite, and emerging channels.
Redesign existing lifecycle programs to improve incremental revenue, engagement depth, and retention, rather than volume of campaigns.
Ensure journeys are adaptive, personalized, and powered by real-time data and AI-driven decision models.
Champion the use of AI, predictive modeling, and decisioning frameworks to enhance personalization and next-best-action strategies.
Partner with BI and analytics teams to introduce new data models, signals, and triggers that improve journey outcomes.
Identify and pilot new tools, technologies, and methodologies that modernize CRM delivery and reduce manual dependency.
Define success metrics focused on incrementality, ROI, NGR contribution, and customer lifetime value.
Continuously monitor performance, run structured experimentation (A/B, multivariate, holdouts), and scale winning strategies.
Translate insights into clear recommendations that directly influence revenue and strategic priorities.
Lead strategic briefs that clearly articulate business objectives, audience strategy, journey logic, and success criteria.

Requirements

Proven experience building and optimizing lifecycle strategies or automated contact plans in a digital, data-driven environment.
Strong understanding of CRM strategy, customer segmentation, and journey orchestration.
Hands-on experience with marketing automation or CRM platforms (e.g., Optimove or similar).
Demonstrated ability to analyze performance data and turn insights into actionable growth strategies.
Solid understanding of online gaming, sports betting, or regulated digital environments.
Comfortable working with AI concepts, predictive modeling outputs, and experimentation frameworks, even if not building models or agents yourself.
Ability to think beyond execution and focus on systems, scalability, and long-term impact.
Strong business acumen with a clear focus on revenue generation and ROI.
Naturally curious and motivated to challenge the status quo.
Comfortable operating in ambiguity while driving clarity and direction.

Benefits

Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!

BetMGM

BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker.

Founded in 2018

Jersey City, New Jersey, USA

1.4K employees (269 in marketing)

www.betmgminc.com