Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
4 days ago
Senior CRM Lifecycle Optimization Associate
USA (Hybrid)
$80K/yr – $100K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end CRM journey optimization across channels, using real-time data and AI-driven decisioning to improve revenue, engagement, and retention.
- Own end-to-end journeys across email, push, onsite, and emerging channels.
- Apply AI-enabled personalization and next-best-action decisioning to grow incremental revenue.
- Define and monitor metrics, run experiments, and scale winning strategies to influence revenue and priorities.
Job Description
Responsibilities
- Own the end-to-end optimization of customer journeys across email, push, onsite, and emerging channels.
- Redesign existing lifecycle programs to improve incremental revenue, engagement depth, and retention, rather than volume of campaigns.
- Ensure journeys are adaptive, personalized, and powered by real-time data and AI-driven decision models.
- Champion the use of AI, predictive modeling, and decisioning frameworks to enhance personalization and next-best-action strategies.
- Partner with BI and analytics teams to introduce new data models, signals, and triggers that improve journey outcomes.
- Identify and pilot new tools, technologies, and methodologies that modernize CRM delivery and reduce manual dependency.
- Define success metrics focused on incrementality, ROI, NGR contribution, and customer lifetime value.
- Continuously monitor performance, run structured experimentation (A/B, multivariate, holdouts), and scale winning strategies.
- Translate insights into clear recommendations that directly influence revenue and strategic priorities.
- Lead strategic briefs that clearly articulate business objectives, audience strategy, journey logic, and success criteria.
- Proven experience building and optimizing lifecycle strategies or automated contact plans in a digital, data-driven environment.
- Strong understanding of CRM strategy, customer segmentation, and journey orchestration.
- Hands-on experience with marketing automation or CRM platforms (e.g., Optimove or similar).
- Demonstrated ability to analyze performance data and turn insights into actionable growth strategies.
- Solid understanding of online gaming, sports betting, or regulated digital environments.
- Comfortable working with AI concepts, predictive modeling outputs, and experimentation frameworks, even if not building models or agents yourself.
- Ability to think beyond execution and focus on systems, scalability, and long-term impact.
- Strong business acumen with a clear focus on revenue generation and ROI.
- Naturally curious and motivated to challenge the status quo.
- Comfortable operating in ambiguity while driving clarity and direction.
- Medical, Dental, Vision, Life, and Disability Insurance
- 401(k) with company match
- Pre-tax spending accounts including health care FSA and commuter savings
- Flexible paid time off
- Professional development reimbursement and ongoing skills training opportunities
- Employee resource groups
- Swag, ticket giveaways, and more!
BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker.
