Responsibilities

• Audit & Strategy: Analyse current CRM data across email, push notifications, and in-app messaging for Galatea and CandyJar. Identify opportunities to enhance customer segmentation and personalization, and suggest optimizations and innovations that will drive revenue.
• Behavioral Segmentation & Content Targeting : Analyze user behavior and content performance data to define sophisticated audience segments. Leverage these insights to determine the optimal messaging and content strategy for each cohort, ensuring highly relevant and personalized touchpoints.
• Campaign Planning & Execution: Develop and execute campaigns with cutting-edge personalization automation that optimize conversion to paid customers, and drive renewals and winbacks.
• Roadmap Development: Work closely with the CRM Director to develop strategic roadmaps that leverage advanced segmentation and behavioral triggers to optimize existing campaigns and launch new initiatives.
• Technical Collaboration: Work closely with the tech team to implement personalization logic, dynamic content, and automated workflows that adapt to user behavior.
• A/B Testing & Optimization: Deploy a rigorous test-and-learn approach—designing, executing, and iterating A/B tests to maximize impact.
• Performance Analysis: Dive deep into CRM performance data to extract meaningful insights, refine targeting and messaging, and continuously optimize campaign effectiveness.
• Innovation & Market Leadership: Stay ahead of CRM trends, emerging tools, and best practices, ensuring our lifecycle marketing strategy remains cutting-edge and highly effective.

Requirements

• Strong track record of scaling CRM programs within digital B2C businesses, directly driving revenue growth
• Deep experience leveraging CRM platforms (e.g., Iterable) to build highly targeted audience segments and behavioral cohorts that drive conversion. You know how to go beyond standard demographics, using data to create hyper-relevant, personalized experiences at scale
• You don’t just strategize—you own execution from start to finish, ensuring every campaign delivers measurable impact
• Deep understanding of A/B testing methodologies and analytics tools with the ability to dig deep into data to understand next steps
• Knowledge of SQL and ability to make your own queries
• Excellent communication and collaboration skills, with experience working cross-functionally with marketing, tech, and analytics teams
• You continuously push for improvement, challenging assumptions, iterating fast, and delivering ever-stronger results
• You move fast and are willing to roll up your sleeves and do it yourself to get the job done
• Autonomous
• Bring solutions instead of problems

Benefits

• 401k plan, designed to help you save for the future
• Health benefits tailored to your needs, including medical, dental, and vision coverage
• Professional coaching for everyone
• Team-building events, including our annual Tulum trip
• Unlimited access to our Galatea app and Galatea TV app
• Unlimited budget for self-development books
• Charity donation of your choice at your one year anniversary
• Free lunch in office everyday
• Class Pass membership for US based employee and gym access for Berlin employees
• Dog friendly offices in Berlin and San Francisco