Responsibilities

• Develop and execute comprehensive creative strategies for paid social campaigns across all product launches and growth initiatives
• Manage end-to-end creative workflows, including concepting, scripting, briefing creators/editors, and reviewing footage for final approval
• Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks
• Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning ad angles
• Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas
• Build and maintain a robust pipeline of diverse creative aligned with Meta and TikTok best practices and platform requirements
• Collaborate with Media Buyers to strategize experiments, analyze performance data, and optimize creative approaches based on insights
• Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives

Requirements

• 3+ years in creative strategy/performance marketing for paid social (Meta, TikTok, etc), preferably in consumer
• Excellent copywriting skills across multiple formats including hooks, scripts, and ad copy with proven ability to write persuasive, conversion-focused content
• Proven track record of creating ads that convert on Meta (required) and TikTok/YouTube Shorts (preferred)
• Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis
• Experience conducting audience research and translating insights into actionable creative strategies
• Data-fluent approach with comfort using performance metrics (CTRs, CPA, ROAS, etc) to make decisions and guide priorities
• Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance
• Strong project management skills with ability to work cross functionally with creators, editors, and performance marketers, providing clear, actionable creative direction
• Experience and curiosity in implementing AI tools in your creative workflows

Benefits

• Meaningful equity at one of the fastest growing consumer companies
• Unlimited PTO and health insurance
• A product with real growth, revenue, and impact
• An office in NYC with a great team and other breakout consumer startups
• Meet and learn from other top consumer founders and growth leaders
• Drive huge business impact with your work immediately reaching millions of people