Senior Creative Strategist (Meta Ads)

West Hollywood, CA (On-site)

$105K/yr – $140K/yrSenior Level5+ years expFull time

Posted 6 days ago

Job Summary

Own the end-to-end optimization of direct response ad campaigns for beauty and wellness brands, shaping product strategy, white-space opportunities, and conversion-focused copy across Meta and TikTok, while driving data-driven testing and performance improvements.

Direct response strategy and copy for paid social
Product positioning and market research to inform creative
Data-driven testing and campaign optimization

Job Description

Requirements

Direct Response expert with 5+ years experience
Product Strategy expertise, including experience defining white space, positioning, avatars
Strong Writing skills, with the ability to craft compelling, conversion-focused copy for Meta/TikTok Ads
Research capabilities, including trends, market, and competitive analysis to inform ad creative decision
Proven experience in performance marketing for beauty, wellness, or consumer products, with a track record of driving measurable results
Comfort working with data, A/B testing, and creative performance metrics to iterate and optimize campaigns
Excellent communication, collaboration, and presentation skills, with the ability to articulate creative rationale to team members
Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent practical experience.