Responsibilities

• A Senior Creative Strategist will own creative strategy across client accounts, owning the development of testing roadmaps, performance analysis, and creative insight generation.
• Partners closely with media and creative teams to translate data into clear hypotheses, briefs, and content directions that drive measurable growth.
• Mentors junior strategists, guides the evolution of testing frameworks, and ensures creative output aligns with performance objectives and brand positioning.
• Demonstrates strong command of platform trends, storytelling frameworks, and data interpretation to scale winning creative concepts.
• Delivering a high volume of end-to-end creative strategy deliverables per month for multiple clients (20-25 deliverables).
• This includes Motion creative reports, detailed briefs for internal and external creative production, creative inspiration boards, and Creative IQ’s (Extensive EOM reporting).
• Deep-dive creative reporting using Motion (bi-weekly and monthly) directly to client leadership and internal/external creative teams.
• Analysis by funnel step, product type, messaging + visual theme, format type, etc.
• Conduct audience research and product segmentation to develop targeted creative recommendations that align with client goals and objectives.
• Concept briefing to Fluency internal creative resources and client creative teams.

Requirements

• Bachelor’s degree or equivalent experience
• Minimum 4+ years of experience as a creative strategist or media buying role within a marketing agency or in-house DTC brand.
• Experience directly managing client relationships to ensure aligned expectations and KPI's
• Proficient in using marketing and analytics tools (e.g., Meta Ads Manager, Excel, Motion AI).
• Analytical and quantitative capability to determine program effectiveness, ROI, etc., with digital marketing best practices
• Superior knowledge and understanding of paid media strategy and its implementation into paid media channels
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically.
• Strong project management and organizational skills.
• Proficiency with AI tools (e.g., Claude)
• Ability to work collaboratively in a fast-paced environment.

Preferred

• Bonus points if you are a former Media Buyer-turned Creative Strategist.

Benefits

• Fully remote
• Monthly company happy hours (virtual and in LA)
• Subsidized Medical, Dental, and Vision Insurance
• FSA Plan
• 401K
• Paid vacation, holidays, + your birthday off
• Annual company-wide off-sites
• Mentorship and learning opportunities to foster career development & personal growth
• Work with some of the coolest D2C companies on the market
• Cool employee welcome package & home-office stipend