Responsibilities

• Creative Strategy & Development
• Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search - with a point of view on how each channel should be used distinctively, not interchangeably
• Connect upstream business objectives and brand priorities to downstream creative output, ensuring nothing gets lost in translation between the brief and the asset
• Develop channel-specific creative strategies that reflect deep platform knowledge, audience behavior, and format innovation
• Ensure creative aligns with brand identity while meeting channel-specific performance best practices
• Present creative strategy recommendations and performance insights to cross-functional partners and leadership
• Platform Partnerships & Innovation
• Build channel-native creative and unlock value-add innovation with platform studios - Meta, YouTube, TikTok, Pinterest - ensuring EG shows up with intention within those ecosystems
• Proactively identify and develop creative opportunities through platform betas, funded innovation programs, creator ecosystems, and AI capabilities that accelerate EG's creative transformation
• Represent the brand in platform conversations, bringing internal briefs and business objectives to the table and returning with bespoke opportunities that unlock value

Requirements

• 10+ years in creative strategy, with at least 3+ years focused on performance marketing assets and channel strategy
• Demonstrated experience working with platform partners (Meta, YouTube/Google, TikTok, Pinterest) with a track record of developing innovative, co-created, or first-to-market programs
• Strong design or creative strategy background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms
• Proven in-house experience collaborating with cross-functional marketing teams and managing creative production
• Expertise in writing creative briefs and managing external agencies or production partners
• Deep understanding of the distinct creative mechanics, audience behaviors, and ad products across major paid social platforms — not just how to use them, but how to push them

Benefits

• medical, dental, and vision coverage
• paid time off
• an Employee Assistance Program
• wellness and travel reimbursement
• travel discounts
• International Airlines Travel Agent Network (IATAN) membership