Senior Creative, Paid Social (multidisciplinary) at Ro | New York City, NY | $110K/yr – $130K/yr

Senior Creative, Paid Social (multidisciplinary)

New York City, NY (Remote)

$110K/yr – $130K/yrSenior Level7+ years expFull time

Posted 4 months ago

Job Summary

Own the end-to-end creative engine for platform-native paid social, shaping authentic UGC and trend-driven short forms that move CTR, CVR, and CAC into positive territory.

Creative Execution: Build and test high-volume ad concepts; translate trends into authentic content across TikTok, Meta, and other socials.
Content & Formats: Lead trend-driven video and UGC style assets; collaborate with copywriters to push brand into new formats.
Testing & Scale: Develop templates and frameworks to speed iteration; use performance data to refine hypotheses and accelerate delivery.

Job Description

Responsibilities

Edit and design platform-native paid social creative (video, UGC, static) that drives engagement and measurable results (CTR, CVR, CAC).
Lead the creation of trend-driven UGC-style ads and short-form video. Make sure every piece feels authentic, fresh, and aligned with Ro’s brand.
Stay ahead of social and cultural trends, quickly translating them into engaging content. Be ready to test new formats, experiment with lo-fi approaches, and adapt to what’s working in real time.
Generate and test a high volume of ad concepts, using performance insights to refine creative approaches and develop new hypotheses.
Build templates and frameworks that speed up creative iteration and bring consistency across campaigns. Collaborate with copywriters to stretch the brand into new formats and executions.
Own projects end-to-end: from capturing raw footage to editing final deliverables. Work independently as well as with teammates, external partners, and freelancers to deliver content at speed and scale.

Requirements

portfolio showcasing direct-response creative, especially UGC-style video, social-first campaigns, and trend-driven work.
Hands-on experience editing content (Premiere, After Effects, or similar), and designing elements, with proven ability to adapt storytelling to different platforms.
Familiarity with paid social performance metrics (CTR, CVR, CAC) and experience optimizing creative for results.
Solid design craft and fundamentals (type, color, layout) with proficiency in Figma and motion/video tools.
A sharp sense for what feels authentic and performs well across TikTok, Meta, and other social channels.
Comfort switching between high-fidelity design and scrappy, quick-turn video/UGC content — including live capture, street interviews, and spontaneous content.
5–7 years of relevant experience in content creation, video production, or social-first design.

Ro

3.0 Glassdoor

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.

Founded in 2017

New York, New York, USA

1.3K employees (99 in marketing)

ro.co

45% recommend to a friend

44% CEO approval