Responsibilities

• Main point of contact for day-to-day clients, cultivating strong relationships and serving as a trusted strategic partner.
• Develop performance marketing strategies across paid social channels designed to achieve client acquisition, revenue, profitability, and efficiency goals.
• Oversee campaign execution, performance optimization, budget allocation, and forecasting across assigned accounts.
• Guide strategy and optimization across Meta, TikTok, Snapchat, Reddit, X, Pinterest and other emerging social media platforms, leveraging platform capabilities to maximize performance against business KPIs.
• Analyze campaign, platform, and business performance data to identify opportunities for growth, efficiency, and scale. Translate findings into actionable recommendations for clients and internal stakeholders.
• Monitor and optimize campaigns against full-funnel performance metrics including CPA, CPL, ROAS, revenue, profitability, customer acquisition, and other client-defined business outcomes.
• Lead client meetings and presentations, clearly communicating performance results, key insights, test learnings, and strategic recommendations to external stakeholders.
• Maintain expertise in social platform innovations, bidding strategies, measurement methodologies, attribution approaches, and emerging industry trends, providing strategic POVs to clients and internal teams.
• Mentor and develop junior team members by providing guidance on performance analysis, campaign optimization, client communication, and strategic thinking. Lead onboarding and training initiatives that support ongoing growth across the team.
• Collaborate with various integrated departments (Account, Project Management, Strategy, Investment, Analytics, Creative)

Requirements

• Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
• 4+ years of social media experience in performance media; client side or agency preferred.
• 1+ years of demonstrated success in managing and leading a team of performance media specialists.
• Extensive experience managing lower funnel campaigns within Meta, TikTok, Reddit, Pinterest, or other paid social advertising platforms.
• Proven track record in performance marketing and optimizing campaigns toward business outcomes such as revenue, ROAS, profitability, customer acquisition, or other down-funnel conversion goals.
• Robust understanding of bid strategies, conversion optimization, attribution methodologies, incrementality concepts, and measurement frameworks.
• Exceptional attention to detail with a strong commitment to quality assurance, accuracy, and operational excellence across campaign execution, reporting, and client deliverables.
• Strong communication and presentation skills; the ability to think on your feet, to be creative and talk knowledgeably about social media and its implications on business results.
• History of managing cross-functional teams and client relationships while influencing senior stakeholders through data-driven recommendations.
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.