- Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb’s brand vision - Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns - Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners - Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale - Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints - Partner with Creative Operations and Production to scale output efficiently without compromising quality - Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation - 12+ years of creative leadership experience across social, content, and brand storytelling - Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences - Experience operating in environments where editorial, entertainment, and brand intersect - Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them - Experience collaborating with creators, influencers, and talent—not just directing campaigns, but co-creating content - Ability to translate insights, data, and strategy into compelling creative work that people actively engage with - Experience leading both internal teams and external partners (agencies, production companies, creators) - Strong storytelling instincts, with a high bar for craft across video, design, and narrative - Excellent leadership, communication, and organizational skills - A deep curiosity about culture, media, and how audiences engage with content today - This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. - USD 208000-260000 YEAR - Pay Range $208,000 — $260,000 USD