Responsibilities

• Translate strategies into strong concepts and campaigns across multiple channels
• Lead client presentations and take an active role in client status meetings and planning
• Use client and market insights to generate proactive “what-if” ideas for clients to consider
• Build campaigns that resonate with audiences and drive business outcomes
• Be part of the Creative and Design department leadership team
• Orchestrate workshares to showcase your team’s work and your team across the department and company
• Take an active role in new business for brands that match your past experience
• Together with ECD, set the creative standards and frameworks that continue to define the creative operating model for B2B work
• Serve as a leading voice across your client team
• Immerse yourself in our clients’ businesses, audiences and industries at both creative and business levels

Requirements

• 12+ years of experience in an agency, studio, or brand environment with majority of time in a creative director role on B2B, B2B2C and consumer brands
• A portfolio demonstrating conceptual thinking, versatility and results for B2B brands
• Demonstrated ability to drive results and build relationship with key clients as a creative and company leader
• Demonstrated financial accountability scoping engagements to revenue and margin targets
• Strong copywriting background, including campaigns you have directed and campaigns created as a copywriter or ACD
• Experience developing client thought leadership content and support materials–from video to long-form
• Deep understanding of B2B media channels from trade media to performance marketing, social, CRM, search/AI search, and emerging channels
• Software skills: Google Workspace: Docs, Slides, Sheets; Microsoft 365, Teams, and Outlook; Figma; Gemini, ChatGPT, Notebook LM, others