Responsibilities

• Creative Ideation & Content Strategy - Develop innovative video and photo concepts for Organic social content, Paid social campaigns, Product launches, Retail campaigns, Creator collaborations, Events and activations, Brand campaigns
• Translate marketing objectives into compelling creative concepts tailored to each platform and audience
• Understand the role of different content types across the funnel, from awareness-driving brand storytelling to conversion-focused paid creative
• Stay ahead of social, beauty, fashion, and creator trends while identifying opportunities relevant to the brand
• Collaborate cross-functionally with Social, PR, Influencer, E-commerce, Retail, and Performance teams
• Production Management - Lead end-to-end production for both in-house and external shoots
• Source and manage creative agencies, production partners, photographers, videographers, stylists, glam teams, and freelancers
• Build detailed creative briefs, shot lists, moodboards, production timelines, and call sheets
• Oversee creative execution from pre-production through post-production
• Lead on-site production and ensure content aligns with brand vision and campaign objectives
• Manage budgets, timelines, vendor negotiations, and production logistics
• Ensure all deliverables are completed on time and optimized for platform-specific requirements
• Creative Direction & Brand Stewardship - Maintain strong brand consistency across all visual content and storytelling
• Ensure content aligns with Wavytalk’s tone, aesthetic, and positioning while still feeling culturally relevant and platform-native
• Partner closely with internal creative and design teams to evolve the visual identity of the brand
• Balance high-production brand storytelling with fast-moving, trend-driven social content
• Performance & Optimization - Analyze content performance and apply learnings to future creative concepts
• Understand platform KPIs including Watch rate, Engagement, CTR, Hook rate, Retention, Conversion efficiency
• Work closely with paid media teams to optimize content for performance without compromising brand equity
• Identify opportunities to improve creative efficiency, scalability, and output quality

Requirements

• 5–8+ years of experience in creative production, content production, social-first creative, or campaign production
• Strong portfolio showcasing both video and photo content across social, campaigns, and branded storytelling
• Deep understanding of TikTok, Instagram, YouTube, and emerging social platforms
• Experience managing external agencies and production partners
• Strong understanding of creator/content culture and how consumers engage with digital content today
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Strong creative instincts paired with commercial and strategic thinking
• Excellent communication, organization, and leadership skills
• Experience in beauty, fashion, lifestyle, or consumer brands strongly preferred
• Comfortable being hands-on and adaptable in a high-growth environment

Preferred

• Experience working with creators, influencers, or celebrity talent
• Familiarity with paid social creative best practices
• Experience scaling content production within a fast-growing brand
• Beauty or hair category experience