Responsibilities

• Lead the development of creative concepts, campaign ideas, and messaging frameworks that align with client marketing strategies and business objectives.
• Translate strategic briefs into integrated creative campaigns across social, paid media, and digital marketing channels.
• Lead and contribute to creative brainstorming sessions informed by cultural trends, platform innovations, and audience behaviors.
• Oversee the development and optimization of paid creative assets across digital platforms including Meta, TikTok, YouTube, and other performance channels, ensuring creative aligns with campaign goals and audience targeting strategies.
• Develop and oversee high-quality copy across marketing channels, including paid media, social media, websites, email campaigns, and digital marketing assets.
• Concept and guide the creation of social-first creative, including short-form video, platform-native content, and branded storytelling.
• Oversee the planning and execution of photo and video shoots, including storyboarding, creative direction, and content production planning.
• Monitor creative and content performance to identify insights that inform optimization, creative testing, and future campaign development.
• Stay ahead of emerging social trends, creator behaviors, and platform developments to inform innovative creative strategies.
• Own creative workstreams and serve as the primary creative lead on assigned client engagements.

Requirements

• 4–6 years of experience in creative marketing, content strategy, or social media marketing, ideally within an agency environment.
• Experience leading or managing creative contributors, with at least one year guiding team members, freelancers, or cross-functional partners.
• Strong copywriting and brand storytelling skills, with experience developing messaging across multiple marketing channels.
• Experience developing or overseeing paid social creative for digital campaigns (Meta, TikTok, YouTube, etc.).
• Ability to translate marketing strategy and audience insights into compelling creative concepts and campaigns.
• Deep understanding of social platforms and emerging content formats, particularly TikTok, Instagram, and LinkedIn.
• Strong project management, communication, and collaboration skills, with the ability to manage multiple clients and work effectively with strategy, media, and analytics teams.
• Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Benefits

• Hybrid work environment with a focus on work-life balance.
• Competitive salary with opportunities for growth and professional development.