Responsibilities

• You are the strategic owner of our executive POVs — ensuring our C-suite defines the market narrative around AI-powered service operations and the mid-market EX category.
• Build and maintain the Executive Communications Narrative Stack — the definitive source code for executive POV across keynotes, bylines, analyst briefings, media, and sales surfaces.
• Develop and execute the executive thought leadership program positioning the CEO and leadership bench as the primary category voices for the future of Employee and Customer Experience.
• Help drive the PR engine for EX category creation: earned media placements, opinion bylines, and the executive podcast circuit — at volume and with velocity.
• Coordinate with Analyst Relations to leverage Freshworks positioning through each analyst cycle.
• Establish Freshworks as the credible, practical alternative to legacy platforms by grounding all executive content in mid-market simplicity, AI productivity, and time-to-value.
• Own the narrative architecture that connects platform capabilities to market-facing executive communication — translating AI-powered service operations into simple, credible business value.
• Deliver updated messaging source code for use across sales enablement, event keynotes, analyst relations, and media — ensuring every GTM surface reflects a unified executive point of view.
• Align executive storytelling with vertical GTM programs across priority industries (technology, financial services, healthcare, professional services) as Freshworks scales its upmarket motion.
• Partner with Product Marketing to integrate platform launches, competitive differentiation, and customer proof points into executive narratives that drive market confidence.

Requirements

• Minimum 8 years in executive communications, PR, or corporate communications, with the majority of that time in B2B SaaS or enterprise technology.
• Deep fluency in the IT service management, Employee Experience, or HR tech landscape — you understand the buyer, the influencer ecosystem, and the analyst community.
• Demonstrated track record of building and executing C-suite thought leadership programs that generated measurable brand impact.
• Experience driving executive narrative through category-creation or company-repositioning moments, not just sustaining existing brand presence.
• Exceptional writing and editing — you can translate complex AI and platform concepts into precise, resonant executive language that works across media, analyst, and social contexts.
• Strong narrative architecture skills: you build messaging frameworks, not just individual pieces of content.
• Proven ability to develop and execute against an editorial calendar under pressure, with multiple stakeholders and competing priorities.
• Experience partnering with analyst relations teams to develop and deliver executive briefing narratives.
• AI-native operator: you actively use AI tools to accelerate research, drafting, testing, and workflow automation — and you are always looking for new leverage points.
• Comfortable with data: you track what resonates, report on performance, and adapt content strategy based on signal.