Senior Copywriter

New York, USA (Hybrid)

$100K/yr – $135K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead brand voice and copy across marketing and product at Zocdoc, aligning cross‑functional teams and evolving copy with AI tools.

  • Own brand voice guidelines across channels
  • Must-have: 5+ years as copywriter or content strategist
  • Standout: Experience integrating generative AI to automate tasks

Job Description

Responsibilities

  • Implementing verbal branding guidelines and maintaining a consistent brand voice across various channels.
  • Creating copy for marketing collateral, including digital campaigns, website content, and program materials.
  • Collaborating with cross-functional teams to ensure brand voice consistency in all communications.
  • Writing and refining copy for selected user interface elements and digital product experiences.
  • Maintaining and updating copy libraries, messaging frameworks, and content guidelines.
  • Presenting copy concepts and creative rationales to stakeholders.
  • Staying updated on industry trends, emerging platforms, and evolving copywriting tools.

Requirements

  • 5+ years of experience as a copywriter or content strategist in agency or in-house settings.
  • Proficiency in content management systems and familiarity with SEO best practices; experience with AI writing tools is a plus.
  • Experience with brand voice consistency across all materials, measured by brand audit scores.
  • Experience utilizing user engagement metrics for written content, measured by click-through rates, time spent on pages, and conversion rates.
  • Exceptional writing and editing skills, proactive communication, comfortable in collaborative settings, has a self-starting mindset and endless curiosity.
  • The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
  • A Bachelor\'s or Associate\'s degree in English, Journalism, Communications, or a related major.
  • Humility. You believe in treating all people with dignity and respect, regardless of title or tenure

Preferred

    Benefits

    • Flexible, hybrid work environment at our convenient Soho location
    • Unlimited Vacation
    • 100% paid employee health benefit options (including medical, dental, and vision)
    • Commuter Benefits
    • 401(k) with employer funded match
    • Corporate wellness program with Wellhub
    • Sabbatical leave (for employees with 5+ years of service)
    • Competitive paid parental leave and fertility/family planning reimbursement
    • Cell phone reimbursement
    • Catered lunch everyday along with beverages and snacks
    Zocdoc logo

    Zocdoc

    3.8 Glassdoor

    "Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

    Founded in 2007
    New York, New York, USA
    1.2K employees (103 in marketing)
    67% recommend to a friend
    86% CEO approval

    Traffic Signals

    Monthly Visitors
    8.1M
    Monthly Google Ads Budget
    $5.2M
    Traffic Source Mix
    Search
    54.5%
    Direct
    38.2%
    Referral
    5.7%
    Social
    0.8%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~1.2K

    Marketing Team

    Marketing Team Size
    77 (6% of company)
    Median Career Experience
    15 years
    Median Tenure
    1.6 years
    Marketing Roles Posted (Last 30 Days)
    4

    Funding

    Total Funding
    $375.9M
    Last Raise
    $150M
    Private Equity, 5 years ago

    Funding History

    • Feb 2021
      Private Equity • $150M
    • Jul 2019
      Series D
    • May 2017
      Secondary Market

    Recent News