Responsibilities

• Write and oversee the development of compelling copy across catalog, print, digital marketing, social media, email, web, video, and additional marketing channels.
• Create engaging headlines, calls to action, and customer-facing messaging that supports consumer engagement and brand growth.
• Develop and execute copy that aligns with brand voice, assortment strategies, seasonal trends, and marketing objectives.
• Build strategic Creative Briefs that guide the development of innovative content across brands and campaigns.
• Collaborate with internal creative teams and external agency partners to concept and execute integrated marketing content.
• Direct and support messaging development for both high-production and low-production video content.
• Evolve and maintain copy standards, tone of voice guidelines, and brand style consistency across all customer touchpoints.
• Edit, proofread, and fact-check copy to ensure accuracy, consistency, clarity, and adherence to AP style and company standards.
• Mentor junior copywriting talent by providing coaching, constructive feedback, and creative guidance.
• Continuously evaluate copy performance and apply a “test and learn” mindset to improve engagement, messaging effectiveness, and customer response.

Requirements

• 10+ years of copywriting, content development, or brand storytelling experience in an in-house creative team or agency environment.
• Experience managing complex, high-visibility creative projects across multiple marketing channels.
• Experience writing for both print and digital marketing platforms, including SEO, social media, email, and product marketing.
• Bachelor’s degree in Communications, English, Marketing, Journalism, or a related field is preferred.
• Exceptional storytelling, editing, grammar, and proofreading skills with expert-level attention to detail.
• Strong understanding of brand voice development, messaging hierarchy, and effective marketing communication strategies.
• Ability to shift between conceptual campaign writing and product-focused selling copy.
• Strong collaboration and interpersonal skills to work cross-functionally in a fast-paced environment.
• Highly organized with the ability to manage multiple deadlines and competing priorities simultaneously.
• Expert knowledge of AP style, grammar, punctuation, and copy formatting standards.

Preferred

• Background in retail, fashion, consumer products, or lifestyle branding preferred.
• Familiarity with InDesign, Mac OSX, Asana, Google Enterprise, and Ziflow preferred.

Benefits

• Medical, vision (100% employer-paid), dental, life insurance, short- and long-term disability, and a Health Reimbursement Arrangement (HRA)
• 401(k) retirement plan with employer match
• Medical and Dependent Care Flexible Spending Accounts (FSAs)
• PTO
• four floating holidays annually
• nine company-observed holidays
• paid parental and adoption leave
• Employee Assistance Program (EAP) with confidential support resources
• access to wellness and mental health services