Responsibilities

• Lead copy development across paid media, landing pages, website flows, email, SMS, social media, and product marketing
• Own and evolve Trava Health’s brand voice across all channels
• Write conversion-focused copy informed by performance data, testing, and customer psychology
• Develop messaging frameworks for new offers, campaigns, products, and growth initiatives
• Simplify healthcare, wellness, and telehealth topics into clear, trustworthy language
• Partner closely with designers, growth marketers, product managers, and leadership on campaign execution
• Mentor junior writers or contributors by raising quality and consistency standards
• Review and edit copy for clarity, grammar, persuasion, tone, and compliance awareness
• Build scalable copy systems such as brand guidelines, messaging libraries, templates, and playbooks
• Use AI tools intelligently to accelerate ideation and production while maintaining strong human judgment

Requirements

• Bachelor’s degree in a writing-focused discipline such as:
• - English
• - Journalism
• - Communications
• - Creative Writing
• - Advertising / Copywriting
• - Public Relations
• - Marketing (writing-intensive focus)
• 5+ years of copywriting experience in direct-to-consumer, startup, healthcare, wellness, e-commerce, or performance marketing environments
• Proven ability to write copy that drives measurable business outcomes
• Strong portfolio showing brand work and conversion-focused work
• Excellent grammar, editing, and storytelling ability
• Ability to adapt tone across audiences and channels
• Strong strategic thinking with the ability to connect messaging to business goals
• Comfortable working in a fast-paced, high-growth environment with shifting priorities

Preferred

• Understands that great copy is both art and performance
• Ego-free, sharp, and highly collaborative
• Naturally sees weak messaging and knows how to fix it quickly
• Thinks in hooks, positioning, objections, trust signals, and customer emotion
• Moves fast without sacrificing quality
• Thrives in ownership-heavy environments

Benefits

• High-impact role inside a fast-growing company
• Opportunity to shape the voice of a scaling healthcare brand
• Work closely with leadership on meaningful growth initiatives
• Remote flexibility
• Strong upside for career growth and expanded leadership responsibility