Senior Copywriter / Strategist

Responsibilities

• Lead the conceptualization and creation of content, from start to finish, for a variety of industry-leading companies in the manufacturing, construction, professional service, and technology industries
• Develop on-brand and well-written content for a wide range of deliverables, including sales collateral, websites, digital marketing, strategic messaging decks, advertisements, news releases, and more
• Specialize in strategic, technical, long-form content, with the ability to translate the work into creative, punchy, short-form content
• Manage the content on the websites we build, with attention to detail
• Become a subject matter expert (SME) in any content you create through deep research and participation in interviews with client stakeholders/SMEs
• Support team in discovery processes, defining brand frameworks, and crafting brand and website architectures
• Seek to thoroughly understand everything you touch, including, but not limited to, the task at hand, the complexities of the client's business, tone/voice, style preferences, industry language, and more
• Collaborate closely with members of the Creative, Technology, and Digital Marketing teams to support the development of client deliverables
• Meticulously review and proofread all work to ensure complete accuracy, quality, and adherence to project requirements
• Present your ideas clearly and articulately, with strategic reasoning to back up your decisions

Requirements

• Comprehensive knowledge of the English language and fluency in AP style
• Knowledge of best practices for writing across a variety of print and digital mediums, specifically within B2B
• Ability to take complex information and transform it into logical, compelling communications
• Excellent research, writing, and proofreading skills
• Ability to lead interviews and presentations articulately and confidently
• Ability to accurately read a room, see the nuances beneath what’s being said, and identify what’s most important
• Ability to think creatively, and from the perspective of the target audience
• Ability to take constructive critique when given and quickly adapt one’s approach
• Exceptional organization, attention to detail, and time-management skills
• A continually professional and positive manner, with strong interpersonal skills