Senior Copywriter

Responsibilities

• Develop campaign platform concepts, creative territories, and messaging frameworks that support integrated marketing initiatives.
• Craft compelling narratives that bring enterprise brand positioning, value propositions, and thought leadership strategies to life.
• Create content and messaging for thought leadership hubs, content destinations, flagship programs, and audience engagement initiatives.
• Partner with strategy, design, and client teams to translate complex business topics into clear, engaging, audience-centric communications.
• Write and adapt content for owned, earned, paid, social, event, web, and media channels.
• Develop messaging frameworks and content architectures that ensure consistency across touchpoints and stakeholder groups.
• Create executive thought leadership content, SME-driven articles, customer stories, interview-based content, and industry insights.
• Support video storytelling efforts through scriptwriting, interview guides, video narratives, and short-form content adaptations.
• Contribute to content planning and activation strategies that maximize reach and engagement across integrated campaigns.
• Ensure all content aligns with brand standards, editorial guidelines, and strategic business objectives.

Requirements

• 5+ years of experience in copywriting, content strategy, brand storytelling, or integrated campaign development within a digital agency, creative consultancy, or in-house marketing team.
• Strong portfolio showcasing breakthrough creative thinking, campaign platform development, brand voice evolution, and storytelling across digital, social, experiential, and emerging channels.
• Experience writing for enterprise and B2B brands, with the ability to make complex products, services, and business challenges feel approachable, relevant, and engaging.
• Ability to develop messaging frameworks, campaign narratives, content ecosystems, and editorial strategies that scale across touchpoints.
• Skilled at translating complex subject matter, executive perspectives, customer stories, and thought leadership into compelling, audience-focused content.
• Experience creating content across websites, social, CRM/email, paid media, video, events, presentations, and integrated marketing programs.
• Understanding of content experience design, including thought leadership programs, editorial platforms, content hubs, and connected customer journeys.
• Ability to adapt messaging across owned, earned, paid, social, and experiential channels while maintaining a consistent brand voice.
• Experience supporting video and motion content through scripting, interview development, storyboarding, and short-form content adaptation.
• Strong grasp of storytelling principles, content hierarchy, audience engagement, and digital best practices.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances