Responsibilities

• Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts
• Maintain deep brand fluency across all five healthcare education institutions, understanding distinct voice, audience, and compliance requirements
• Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate across assets
• Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance
• Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining human editorial judgment
• Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality
• Ensure all copy is audience-appropriate, brand-compliant, and sensitive to compliance requirements of higher education and healthcare marketing
• Contribute to development of campaign concepts, content frameworks, and messaging strategies alongside CRM Strategy Lead and ACD
• Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities

Requirements

• A portfolio of strong writing across digital channels (email, social, web, and campaign copy)
• Proven ability to write in multiple brand voices with precision
• Experience writing in or adjacent to higher education, healthcare, or mission-driven categories
• Understanding of adult learner psychology and high-stakes decision-making (valued)
• Experience working in high-volume content production environments
• Organized, deadline-driven working style
• Collaborative, mentoring mindset
• Advanced use of AI writing and content tools to enhance creative output and production efficiency
• Experience designing AI-assisted content workflows including prompting strategies, editorial QA processes, and quality benchmarking
• Ability to train others on effective AI tool usage within a copywriting context
• Rigorous human editorial oversight: discern when AI enhances vs detracts from quality and brand integrity

Preferred

• Portfolio demonstrating versatility across higher education, healthcare, or mission-driven categories
• Experience mentoring junior Copywriters
• Familiarity with AI-assisted writing tools and workflows

Benefits

• Flexible working arrangements
• Reasonable adjustments throughout the process
• Inclusive environment; equal opportunity employer (as stated in company text)