Responsibilities

• Develop compelling, on-brand copy for all marketing and product initiatives, collaborating closely with designers and marketing team to create innovative concepts.
• Craft consumer and trade copy across various channels, including brochures, digital assets, and social media, ensuring messaging is engaging and delivers on brand voice.
• Maintain a consistent brand voice across all content, incorporating feedback from internal stakeholders.
• Stay informed on company products (ships, ports, destinations) and industry trends to align copy with marketing objectives and sales goals.
• Develop and maintain a copy content library for ease of use, and to share content quickly with marketing team members globally, thus reducing repetitive tasks and streamlining workflow.
• Participate in marketing meetings to gather project insights and contribute to strategy discussions.
• Manage multiple projects efficiently while consistently meeting deadlines, including managing employed and contracted copywriters, ensuring all content aligns with brand voice, meets quality standards, and is delivered on time.
• Collaborate on content strategy, developing and testing new brand assets and messaging to enhance brand awareness, drive responses, and increase bookings.
• Oversee brand content for major print pieces and promotional campaigns, including Voyages to Explore, Voyage Collection Debut, and EXPLORE Magazine and blog
• Collaborate with other teams to help ensure any consumer facing copy is brand voice approved and meets business objectives.