Responsibilities

• Write high-converting direct response copy across multiple formats, including long-form and short-form sales letters, emails, ad copy, ad scripts, headlines, VSLs, and more, leveraging proven direct response principles to maximize conversions and drive measurable results.
• Collaborate with Marketing, Creative, and Product teams to translate strategies and complex concepts into persuasive messaging.
• Conduct research on audience, competitors, and industry trends to inform copy strategies.
• Contribute to group brainstorming meetings and collaborate with other copywriters to come up with new hooks and angles
• Optimize copy based on performance data, A/B testing, and user feedback.
• Mentor junior copywriters, providing guidance, feedback, and best practices.
• Ensure all copy aligns with brand standards, tone, and legal/compliance requirements.
• Support cross-functional initiatives, including product launches, seasonal campaigns, and retention efforts.