Senior Copywriter

Miami, FL (Remote)

$120K/yr – $145K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Senior Copywriter drives direct response messaging across multiple channels, collaborating with Marketing, Creative, and Product teams to refine hooks, optimize for performance, and mentor peers.

  • Own high-converting copy across emails, ads, web, and long- and short-form formats.
  • Must-have: 5–7+ years of D2C copywriting with multi-channel results.
  • Standout: Fully remote with mentorship of junior writers and cross-functional influence.

Job Description

Senior Copywriter drives direct response messaging across multiple channels, collaborating with Marketing, Creative, and Product teams to refine hooks, optimize for performance, and mentor peers.

  • Own high-converting copy across emails, ads, web, and long- and short-form formats.
  • Must-have: 5–7+ years of D2C copywriting with multi-channel results.
  • Standout: Fully remote with mentorship of junior writers and cross-functional influence.

Responsibilities

  • Write high-converting direct response copy across multiple formats, including long-form and short-form sales letters , emails , ad copy , ad scripts , headlines , VSLs , and more, leveraging proven direct response principles to maximize conversions and drive measurable results.
  • Collaborate with Marketing, Creative, and Product teams to translate strategies and complex concepts into persuasive messaging.
  • Conduct research on audience, competitors, and industry trends to inform copy strategies.
  • Contribute to group brainstorming meetings and collaborate with other copywriters to come up with new hooks and angles
  • Optimize copy based on performance data, A/B testing, and user feedback.
  • Mentor junior copywriters, providing guidance, feedback, and best practices.
  • Ensure all copy aligns with brand standards, tone, and legal/compliance requirements.
  • Support cross-functional initiatives, including product launches, seasonal campaigns, and retention efforts.

Requirements

  • 5–7+ years of professional copywriting experience, preferably in D2C e-commerce, wellness, or retail brands.
  • Exceptional writing, editing, and proofreading skills with a keen attention to detail.
  • Proven ability to write persuasive, conversion-focused copy across multiple channels (email, social, web, ads).
  • Strong understanding of brand voice, storytelling, and customer psychology.
  • Experience collaborating with cross-functional teams, including Marketing, Creative, and Product.
  • Familiarity with SEO, digital marketing best practices, and performance metrics is a plus.
  • Excellent organizational skills and ability to manage multiple projects and deadlines.
  • Mentorship or leadership experience preferred.
  • Ability to work independently in a fast-paced, fully remote environment.
  • Bonus: Experience writing for wellness, health, or lifestyle brands.

Preferred

  • Bonus: Experience writing for wellness, health, or lifestyle brands.

Benefits

  • Free NativePath products each month because the well-being of our team members is always top of mind.
  • PTO and 9 paid holidays + 1 floating holiday to recharge your batteries and be your best self.
  • Jumpstart your week with our Monday Culture Call and develop deeper connections with the entire team, gain further knowledge of NativePath’s wellness philosophies, and participate in light movement sessions!
  • Competitive benefits package, including health, dental, vision, and more.
  • Access our 401K program + a match to help secure your future as you grow with NativePath.
  • 100% remote workplace because we know our best work happens when we’re in our natural habitats.
  • All-company events at incredible locations to bond with your colleagues (and have a little fun)