Senior Copywriter

USA (On-site)

$75K/yr – $100K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end copy strategy across multi-channel programs, partnering with executives and designers to deliver high-impact messaging for web, email, social, and campaigns while iterating on results.

  • Lead ideation and cross-functional collaboration to meet the creative brief.
  • Uphold brand voice and clearly communicate software concepts across touchpoints.

Job Description

Responsibilities

  • Lead ideation on assigned projects, fostering creative collaboration and developing concepts and solutions that work.
  • Craft copy across all mediums, including web, emails, ad campaigns, organic and paid social, one-pagers, presentations, events, guides and more.
  • Collaborate closely with executives, creative directors, visual designers, web developers, video & motion designers and fellow copywriters to develop influential copy that meets (and hopefully exceeds!) the creative brief.
  • Work cross-functionally with project managers, product marketing managers and other stakeholders across the organization to create informed, strategic project assets that help further company OKRs.
  • Develop updated brand copy documentation, ensuring consistency across all touchpoints in the customer journey by defining and upholding standards, style guides and processes.
  • Understand high-level software and digital technology concepts, then be able to communicate them clearly using as few words as possible.
  • Adopt a testing mindset, iterating to deliver high-performing, results-oriented messaging for each channel and user segment.
  • Explore how AI, AEO, new social channels, and the changing marketing landscape can be harnessed to support our business goals.
  • All other duties as assigned.

Requirements

  • 5-10+ years copywriting experience, either in-house or at a creative agency, including demonstrated ability writing for a wide variety of platforms, placements and audiences. Experience writing for both software and social media is required.
  • An eye for details, with professional knowledge of English grammar and an expert facility with various forms of style and composition.
  • Ability to think conceptually, drive creative decisions, defend strategy and draft original, compelling copy.
  • Excellent service and leadership skills, with a solutions-oriented mindset and the ability to adapt and iterate until achieving the desired results.
  • Experience managing multiple projects and deadlines, communicating clearly about timelines and processes and continually prioritizing and reprioritizing work based on changing needs.
  • Portfolio of past work required.
  • Sample writing assignment will be required for interviewees.
Mindbody logo

Mindbody

3.5 Glassdoor

Powering the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else.

Founded in 2001
San Luis Obispo, California, USA
1.5K employees (25 in marketing)
62% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
14.9M
Monthly Google Ads Budget
$70.1K
Traffic Source Mix
Search
19.4%
Direct
62.5%
Referral
16.8%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
25 (2% of company)
Median Career Experience
18 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$614.5M
Last Raise
$500M
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity • $500M
  • Jan 2016
    Post IPO Equity
  • Apr 2015
    Series Unknown • $869.8K

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