Responsibilities

• Write copy across campaigns, digital experiences, social, CRM, web, video scripts, product surfaces, and performance channels
• Contribute ideas alongside designers, art directors, and content strategists
• Craft headlines, short-form copy, product messaging, and performance-driven variants
• Write and iterate quickly across structured formats, including messaging matrices and testing frameworks
• Apply McAfee's tone of voice and copy guidelines consistently across your work
• Flag gaps or inconsistencies in guidelines as products and channels evolve
• Take feedback from senior writers and creative leads to sharpen craft over time
• Write and test copy variants for paid social, search, and other performance channels
• Use performance data and learnings to inform revisions and future concepts
• Balance brand consistency with what the data shows is working

Requirements

• 6 – 8 years of copywriting experience, including time in-house/client-side (not agency-only)
• Some experience writing for performance marketing — paid social, search, or similar channels where copy is tested and iterated against data
• Portfolio demonstrating range across brand and performance work (required)
• Experience writing for consumer brands; tech or subscription experience is a plus
• Strong fundamentals: clean, clear writing with good editorial instincts
• Comfortable taking direction and feedback, with a desire to grow craft and scope over time
• Collaborative and proactive in a lean team environment
• Able to manage multiple projects and shift between conceptual and structured writing

Benefits

• Bonus Program
• 401k Retirement
• Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
• Paid Parental Leave
• Support and Community Involvement
• 14 Paid Company Holidays
• Unlimited Paid Time Off for Exempt Employees
• 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year