Senior Copywriter Marketing (Temporary)

Responsibilities

• Write compelling, conversion-driven copy for ad campaigns, email campaigns, landing
• Write compelling, conversion-driven copy for advertising campaigns across paid social and other digital channels, email campaigns, landing pages, sales materials, and other customer-facing communications
• Develop headline variations, CTAs, and supporting copy tailored to distinct audience segments, campaign objectives, and customer journey stages
• Adapt messaging for channel-specific requirements, character limits, and creative formats while maintaining a consistent brand voice
• Develop creative concepts and messaging that are sharp, artistic, entertaining, error-free, on-brand, and aligned to campaign objectives and production parameters
• Translate strategic briefs and campaign objectives into compelling narratives, messaging frameworks, and marketing presentations/decks
• Structure long-form deliverables and presentations with clear narrative arcs that reinforce the brand's strategic position
• Serve as a steward of the brand's tone, style, and voice across all written touchpoints, ensuring consistency across advertising, CRM, digital, sales, and other customer-facing communications
• Distill complex campaign objectives, audience insights, and positioning into copy that is accessible, compelling, and on-strategy
• Align all content to defined KPIs, ensuring every deliverable ladders up to broader marketing objectives

Requirements

• 5+ years of professional copywriting and content development experience, with a portfolio demonstrating both short-form and long-form work
• Proven experience writing for digital marketing channels including email campaigns, paid social ads, landing pages, and web content
• Demonstrated ability to maintain brand voice and style standards across a high volume of deliverables
• Strong command of grammar, AP style or equivalent editorial standards, and content best practices
• Experience managing multiple concurrent projects with competing deadlines
• Excellent communication skills with the ability to present and defend creative choices to stakeholders
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
• Exceptional writing, editing, and proofreading skills across short-form and long-form formats
• Strong ability to translate strategic briefs and data-driven insights into clear, engaging, audience-specific copy
• Deep understanding of brand voice development and the ability to maintain tonal consistency across diverse channels

Preferred

• Background writing for immersive, live-event, or destination-based experiences
• Experience developing content for audience segments defined by behavioral, demographic, and psychographic data
• Experience collaborating with paid media and CRM teams to align copy with performance marketing objectives
• Bilingual writing ability (English/Spanish) is a plus