Senior Copywriter

New York City, NY (Hybrid)

$80K/yr – $110K/yrSenior Level5+ years expFull time

Posted 8 hrs ago

Job Summary

Own the end-to-end creation of social-first video scripts and copy, collaborating in a cross-functional pod to turn cultural insights into native, platform-ready content.

  • Lead scriptwriting for TikTok, Reels, and YouTube Shorts
  • Adapt tone and voice to fit evolving brand strategies
  • Partner in ideation with designers, strategists, and art directors

Job Description

Responsibilities

  • Social-First Video Scriptwriting: Concept and write visual, high-retention video scripts for TikTok, Reels, and YouTube Shorts. You understand how to write for the ear—crafting voiceover dialogue, text-on-screen hooks, pacing, and visual cues that creator or influencer talent can easily bring to life.
  • Tone & Voice Strategy: Effortlessly pivot brand voices to fit existing strategies. You can write in a highly sophisticated, polished tone one hour, and transition into scrappy, native, community-led banter the next.
  • Creative Brainstorming & Ideation: Partner with art directors, strategists, and creative directors.
  • Caption & Editorial Writing: Write scroll-stopping headlines, highly engaging organic social scripts, and reactive brand comments that drive cultural relevance.
  • Cultural Insight Integration: Actively mine social feeds for emerging trends, platform behaviors, and cultural insights, translating them into immediate, timely creative opportunities.
  • Creative Presentation: Confidently present and pitch your copy, scripts, and conceptual ideas to internal teams and senior clients, defending creative decisions with strategic rationale.
  • Collaborative Concepting: Act as an active, vocal partner in a collaborative pod of designers, video editors, strategists and art directors, taking feedback gracefully and constantly pushing the creative envelope.

Requirements

  • 5-7 years of creative copywriting experience in a creative agency, social-first publisher, or brand-side creative team.
  • A strong, diverse portfolio showcasing bold social media campaigns, platform-native video scripts (with links to final produced assets), and smart conceptual thinking.
  • An innate understanding of social video pacing. You know how vertical video hook structures work and how to write natural, unscripted-sounding dialogue for creators and influencers.
  • Fluency across modern social platforms including TikTok, Instagram, YouTube, LinkedIn, Meta, and X, with an intuitive grasp of their distinct formatting and community behaviors.
  • Exceptional time-management skills, with the ability to self-start, meet tight rapid-response deadlines, and prioritize deliverables in a fast-paced environment.
  • A passion for human-centric writing. While you have a working knowledge of AI tools, you believe that true visual storytelling, emotional hooks, and nuanced brand voices require human empathy, wit, and craft.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
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M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$80K/yr – $110K/yr

Taken straight from the job posting.

See all M Booth salaries

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
9

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407
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Senior Copywriter

M Booth · New York City, NY · Hybrid