Responsibilities

• Write compelling, high-performing copy for paid media campaigns, landing pages, emails, SMS, product descriptions, blogs, and other digital channels
• Develop persuasive direct-response and brand storytelling content to highlight product benefits and enhance conversions
• Create clear, concise, and engaging scripts for Video Sales Letters (VSLs) and other video assets
• Adapt tone, voice, and messaging to suit different audiences, campaigns, and distribution channels
• Optimize all copy for SEO, engagement, and conversion while ensuring compliance with FTC & FDA regulations
• Collaborate with marketing and content teams to maintain an organized content calendar and ensure timely delivery of all assets
• Work with Product Development and Customer Experience teams to translate complex information into accessible, educational messaging for consumers
• Partner with Paid Media, Social, Content, Design, and Email/SMS teams to align copy with campaign objectives and creative strategies
• Proofread and review marketing materials, labels, and product assets for accuracy, compliance, and brand consistency
• Leverage data insights and A/B testing results to refine messaging strategies and improve content performance

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• 3–5 years of experience in writing direct-response, performance-based, or e-commerce marketing copy
• Proven portfolio showcasing high-performing digital content such as ads, landing pages, emails, or product descriptions
• Familiarity with product claims, disclaimers, and industry guidelines to ensure compliance
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail
• Knowledge of SEO, conversion rate optimization (CRO), and A/B testing methodologies
• Strong organizational skills with the ability to manage multiple projects and deadlines efficiently

Benefits

• Competitive salary range of $90,000-100,000 annually, with bonus eligibility
• Flexible time off policy plus nine annual company holidays
• Paid day off for your birthday to celebrate your special day
• 100% company-paid Medical, Dental, and Vision insurance coverage for employees
• Company-paid Life Insurance and Short-Term Disability coverage
• 401(k) plan with safe harbor and profit-sharing contributions up to 5%
• Matching charitable contributions up to $2,500 annually
• Work from Home stipend of $1,200 per year to support remote work setup
• Employee recognition and rewards programs
• Pet insurance options