Responsibilities

• Build and scale SEO-focused content that ranks and converts.
• Own PDP messaging, including product descriptions, FAQs, and other customer-facing website content, and continuously improve conversion rates.
• Optimize written content for search visibility, including meta titles, descriptions, headers, and internal linking.
• Write engaging copy for social media posts, paid ads, and email campaigns.
• Draft scripts for video content, tutorials, and live shows.
• Contribute original content ideas for blogs, campaigns, and social storytelling.
• Take initiative to identify content opportunities (holidays, trends, product tie-ins) and propose proactive messaging strategies.
• Ensure all copy is compliant with regulatory requirements (e.g., EPA-approved claims for cleaning products).
• Stay current with the evolving search landscape, including AI-driven search (e.g., Google AI Overviews, generative engines, and emerging AEO and GEO practices), and adapt content strategies accordingly. Use AI tools to accelerate output while maintaining quality, accuracy, and brand voice.
• Adapt work quickly based on feedback from teammates and leadership.

Requirements

• 2+ years of professional copywriting or content writing experience (agency or in-house).
• Creative thinker and self-starter who can work independently, take initiative, and manage projects without constant direction.
• Meticulous attention to detail and accuracy, with proven ability to meet regulatory requirements (e.g., EPA language compliance for cleaning products).
• Portfolio showcasing work across digital, social, email, and/or websites.
• Proven track record of writing SEO-optimized content that improves search rankings and drives organic traffic.
• Strong grasp of keyword research and on-page SEO best practices.
• Ability to balance SEO requirements with creativity and brand storytelling.
• Comfortable using AI tools to improve speed and efficiency, without sacrificing creativity or quality.
• Coachability: Able to accept constructive feedback and apply it to improve quality, clarity, and compliance.
• Strong collaboration and communication skills.

Preferred

• Experience writing for CPG (consumer packaged goods) or retail brands.
• Knowledge of influencer marketing or e-commerce platforms.
• Familiarity with SEO reporting and analytics tools (Google Analytics, Search Console, SEMrush, or Ahrefs).
• Understanding of content performance metrics and how to apply learnings to improve future campaigns.
• Light project management experience or comfort juggling multiple priorities.