Senior Copywriter

Responsibilities

• Develop original, integrated campaign concepts that translate brand strategy into distinctive, memorable creative work.
• Lead projects from initial brief through concept development, production, and launch, maintaining the integrity of the idea throughout.
• Create campaign lines, headline systems, and creative platforms that teams across Marketing can build from.
• Present and defend creative work to senior stakeholders, articulating the strategic rationale behind each idea.
• Partner with Brand Strategy to sharpen insights, define audiences, and shape creative briefs.
• Explore and develop multiple creative territories, and recommend the strongest direction based on strategy and business objectives.
• Translate Justworks' positioning and brand narrative into creative work that resonates with small and medium-sized business owners.
• Write across a broad range of formats, including manifestos, film and video scripts, voiceover, social, digital, out-of-home, website copy, and experiential.
• Produce both long-form and short-form copy with consistent quality, clarity, and voice.
• Write for the ear as well as the page, ensuring copy performs when read aloud, timed to an edit, or animated on screen.

Requirements

• 7–10 years of copywriting experience at an agency or in-house creative team
• A portfolio of integrated, multi-channel campaigns, with clear examples of ideas you originated
• Demonstrated range across brand campaigns, product storytelling, website copy, and experiential work
• Experience leading projects through strategy and creative development, not solely execution
• Film and motion experience, including close collaboration with directors, editors, and animators from script to final cut
• Exceptional long-form and short-form writing skills, with a strong ear for cadence and voice
• Strong presentation skills and the ability to sell in and steward creative work through stakeholder review
• Experience working with external production companies, agencies, and creative partners
• Comfort with ambiguity and evolving priorities in a fast-moving, high-growth environment
• The base wage range for this position based in our New York City Office is targeted at $131,000.00 to $169,000.00 per year.

Preferred

• Experience in AI tools in the creative process, or a strong learning orientation
• Experience in B2B or SMB-facing brands is a plus